First line of code at nine. Still a builder.
I started as a systems engineer at TCS, which is a useful place to begin if you later want to understand why organisations fail to ship. Then an MBA at JBIMS, and Cipla, where I owned a P&L instead of advising on one.
From there: a brand firm and a marketplace of my own, the scale-up years at CoinDCX, and the operating seat at Tap Invest, Cox & Kings and KoinBX. Fifteen years across crypto, fintech, travel and consumer brands.
One belief ties it together. Rising incomes around the world need better ways to preserve and grow wealth, and the next hundred million investors will be won by understanding. I speak and write about it, I’m finishing a book on marketing in the age of AI, and I invest in founders building for that investor.
The full story.
- Coming soon
Author at Marketing Connections
A business novel set inside an Indian startup, publishing on Amazon.
- Ongoing
Angel investor at early-stage founders
Backing founders building for the next hundred million investors.
- Dec 2025–Now
President at KoinBX
Consulting President for a vernacular-first crypto exchange, after advising it through 2024.
- Feb 2024–Nov 2025
Co-Founder & CEO at AssetWorks AI
Investment research for new retail investors. Wound down in November 2025.
- Aug 2024–Jan 2025
President at Cox & Kings
Led the relaunch under new ownership: vision, brand architecture and the founding team.
- Mar 2023–Feb 2024
CMO, then Advisor at Tap Invest
Rebrand from Leaf Round, restructure, fixed income for retail. Annual target in eight months.
- Aug 2019–Nov 2022
SVP & Head of Brand, Marketing & Communications at CoinDCX
One person to 60+. 13M+ users in under 12 months. India’s first crypto unicorn at $2.1B.
- 2016–2019
Founder at Prarambhan Group
100+ clients, 30+ brands; offices in Mumbai, Navi Mumbai, Surat, Chennai and Amsterdam.
- 2015–2017
Founder at BigMyGig
Began as a JBIMS project. When the CTO left after V1, I learned to code and shipped V2 in about twelve weeks. 65,000 artists registered.
- Jul 2015–Jan 2016
Brand Manager at Cipla Health
P&L owner; national launch of Agni.
- 2013–2015
MMS, Marketing at JBIMS
With a management internship at Coca-Cola in 2014.
- 2010–2012
Systems Engineer at TCS
Where I learned that systems fail at the handoffs. B.Tech IT, Velammal Engineering College, before that.
What fifteen years taught me.
The brief is rarely the problem. The constraint usually sits one layer down: comprehension, ownership, a handoff nobody owns.
Every decision needs a name. Who owns it, who needs to know, what happens when the owner leaves.
Recognition buys one look. What sits behind the name decides whether you get a second.
Stories should include the cost. Including the ventures that didn’t work.